{"id":45,"date":"2026-05-02T10:00:00","date_gmt":"2026-05-02T10:00:00","guid":{"rendered":"https:\/\/caglardemiral.com\/blog\/?p=10"},"modified":"2026-05-02T19:44:41","modified_gmt":"2026-05-02T19:44:41","slug":"pazaryeri-fiyat-takibi-otomatik-guncelleme-botlari","status":"publish","type":"post","link":"https:\/\/caglardemiral.com\/blog\/pazaryeri-fiyat-takibi-otomatik-guncelleme-botlari\/","title":{"rendered":"Pazaryeri Fiyat Takibi: AI ile Otomatik Fiyat G\u00fcncelleme Botlar\u0131 Rehberi"},"content":{"rendered":"\r\n

Pazaryeri fiyat takibi, T\u00fcrkiye’de e-ticaret yapanlar\u0131n en \u00e7ok zaman kaybetti\u011fi ve en az otomasyona ald\u0131\u011f\u0131 alan. Trendyol’da bir \u00fcr\u00fcn\u00fcn buy box’\u0131 kayboldu\u011funda g\u00fcnde 3-5 saat sat\u0131\u015f kayb\u0131 ya\u015f\u0131yorsun, \u00fcstelik fark\u0131na bile varm\u0131yorsun. Hepsiburada ve n11’de de durum ayn\u0131. Rakip sat\u0131c\u0131lar fiyatlar\u0131n\u0131 saatte birka\u00e7 kez g\u00fcncelliyorsa, sen g\u00fcnde bir kez manuel kontrol etti\u011finde her zaman geride kal\u0131yorsun.<\/p>\r\n\r\n\r\n\r\n

Yapay zeka ve otomasyon ara\u00e7lar\u0131 bu denklemi tamamen de\u011fi\u015ftirdi. Bug\u00fcn do\u011fru kurulan bir fiyat takip sistemi 24 saat boyunca rakipleri izliyor, kurallara g\u00f6re kendi fiyat\u0131n\u0131 otomatik g\u00fcncelliyor, kar marj\u0131n\u0131 koruyor ve buy box’\u0131 kaybetmeni engelliyor. Ben kurdu\u011fum sistemlerde ayl\u0131k sat\u0131\u015f %30-50 artan m\u00fc\u015fteriler g\u00f6rd\u00fcm, \u00fcstelik manuel i\u015f y\u00fck\u00fc neredeyse s\u0131f\u0131ra inerek.<\/p>\r\n\r\n\r\n\r\n

Bu yaz\u0131da T\u00fcrkiye pazaryerleri i\u00e7in pratik fiyat takibi ve otomatik g\u00fcncelleme sistemini ad\u0131m ad\u0131m anlataca\u011f\u0131m. Hangi ara\u00e7lar\u0131 kullanaca\u011f\u0131n, kurallar\u0131 nas\u0131l belirleyece\u011fin, kar marj\u0131n\u0131 nas\u0131l koruyaca\u011f\u0131n, hepsi pratik i\u00e7eride.<\/p>\r\n\r\n\r\n\r\n

Neden pazaryeri fiyat takibiyle alakal\u0131 yaz\u0131yorum<\/h2>\r\n\r\n\r\n\r\n

Yirmi y\u0131ld\u0131r markalama ve dijitalde \u00e7al\u0131\u015f\u0131yorum. Son y\u0131llarda e-ticaret taraf\u0131na da a\u011f\u0131rl\u0131k verdim. \u015eu anda Amazon ve Etsy’de aktif sat\u0131c\u0131y\u0131m, m\u00fc\u015fterilerim i\u00e7in Trendyol, Hepsiburada, n11, PttAVM, Pazarama, \u00c7i\u00e7eksepeti ve idefix ma\u011fazalar\u0131n\u0131 y\u00f6netiyorum.<\/p>\r\n\r\n\r\n\r\n

Fiyat takibi ve otomatik g\u00fcncelleme \u00f6zelinde son iki y\u0131lda ciddi deneyim biriktirdim. Birden fazla sat\u0131c\u0131 i\u00e7in farkl\u0131 pazaryerlerinde fiyat takip sistemleri kurdum. Hangi ara\u00e7lar\u0131n ger\u00e7ekten i\u015fe yarad\u0131\u011f\u0131n\u0131, hangilerinin pazarlama aldatmacas\u0131 oldu\u011funu yak\u0131ndan g\u00f6rd\u00fcm. Bu yaz\u0131daki bilgiler sahada test edilmi\u015f bilgiler.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi neden bu kadar \u00f6nemli<\/h2>\r\n\r\n\r\n\r\n

T\u00fcrkiye pazaryerlerinin algoritmalar\u0131 fiyat\u0131 \u00e7ok ciddi \u015fekilde dikkate al\u0131yor.<\/p>\r\n\r\n\r\n\r\n

Trendyol:<\/strong> Ayn\u0131 \u00fcr\u00fcn\u00fc satan birden fazla sat\u0131c\u0131 varsa, en uygun fiyat veren ana sat\u0131c\u0131 oluyor. “Trendyol’da sat\u0131l\u0131yor” rozeti ve buy box bu sat\u0131c\u0131ya gidiyor. Fiyat fark\u0131 sadece 1-2 lira olsa bile sat\u0131\u015f\u0131n %70-80’i ana sat\u0131c\u0131ya gidiyor. S\u00fcrekli fiyat takibi yapmazsan, bu konumu kolayca kaybediyorsun.<\/p>\r\n\r\n\r\n\r\n

Hepsiburada:<\/strong> “En iyi fiyat” rozeti algoritma s\u0131ralamas\u0131n\u0131 do\u011frudan etkiliyor. \u00dcstelik Hepsiburada m\u00fc\u015fterileri fiyat odakl\u0131, k\u00fc\u00e7\u00fck fiyat fark\u0131 bile d\u00f6n\u00fc\u015f\u00fcm\u00fc etkiliyor. Manuel takip burada \u00e7ok riskli.<\/p>\r\n\r\n\r\n\r\n

n11:<\/strong> “En d\u00fc\u015f\u00fck fiyat” rozeti var. Trendyol’a g\u00f6re rekabet biraz daha az oldu\u011fu i\u00e7in manuel takip kabil ama yine de otomasyon ciddi avantaj sa\u011fl\u0131yor.<\/p>\r\n\r\n\r\n\r\n

Amazon T\u00fcrkiye:<\/strong> Buy box mant\u0131\u011f\u0131 en s\u0131k\u0131 \u00e7al\u0131\u015fan platform. Fiyat, stok, kargo s\u00fcresi, sat\u0131c\u0131 puan\u0131 kombinasyonu buy box’\u0131 belirliyor. Pazaryeri fiyat takibi sistemi olmadan Amazon’da uzun s\u00fcre buy box’ta kalmak neredeyse imkans\u0131z.<\/p>\r\n\r\n\r\n\r\n

Say\u0131sal olarak: Bir Trendyol sat\u0131c\u0131s\u0131n\u0131n manuel fiyat takibi yapt\u0131\u011f\u0131 durumda buy box’ta kalma oran\u0131 %25-35 iken, otomatik sistem kullananlarda bu oran %75-85’e \u00e7\u0131k\u0131yor. Ayl\u0131k sat\u0131\u015f fark\u0131 \u00e7ok ciddi.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi i\u00e7in ara\u00e7 kategorileri<\/h2>\r\n\r\n\r\n\r\n

Piyasada \u00fc\u00e7 ana kategori ara\u00e7 var.<\/p>\r\n\r\n\r\n\r\n

Kategori 1: Yerel T\u00fcrkiye platformlar\u0131.<\/strong> Akinsoft, Logo \u0130\u015fba\u015f\u0131, EntegraBayi, T-Soft. T\u00fcrkiye pazaryerlerine \u00f6zel entegrasyonu var, T\u00fcrk\u00e7e destek veriyor, g\u00fcmr\u00fck ve fatura uyumlulu\u011fu haz\u0131r geliyor. Ayl\u0131k 500-2000 TL aras\u0131, fiyat fark\u0131 paket i\u00e7eri\u011fine g\u00f6re de\u011fi\u015fiyor.<\/p>\r\n\r\n\r\n\r\n

Kategori 2: Uluslararas\u0131 platformlar.<\/strong> Sellerboard, Repricer.com, Aura. Amazon ve global pazaryerleri i\u00e7in g\u00fc\u00e7l\u00fc. T\u00fcrkiye pazaryerleri (Trendyol, Hepsiburada, n11) entegrasyonu s\u0131n\u0131rl\u0131 veya yok. Sadece Amazon T\u00fcrkiye’de sat\u0131\u015f yap\u0131yorsan bu ara\u00e7lar yeterli olabilir.<\/p>\r\n\r\n\r\n\r\n

Kategori 3: Custom AI sistemleri.<\/strong> Make.com veya N8N \u00fczerinden ChatGPT\/Claude API ile \u00f6zel kurulan sistemler. Pazaryeri API’sini izliyor, fiyat de\u011fi\u015fikliklerini AI’a yorumlat\u0131yor, kurallara g\u00f6re g\u00fcncellemeyi yap\u0131yor. Maliyeti d\u00fc\u015f\u00fck (ayl\u0131k 50-100 dolar) ama kurulum teknik bilgi ister.<\/p>\r\n\r\n\r\n\r\n

Hangisini se\u00e7ece\u011fin sat\u0131\u015f hacmine ve teknik kapasitene g\u00f6re de\u011fi\u015fiyor.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi i\u00e7in hangi kurallar\u0131 belirlemeli<\/h2>\r\n\r\n\r\n\r\n

Otomatik g\u00fcncelleme sisteminin en kritik taraf\u0131 kurallar\u0131n do\u011fru belirlenmesi. Yanl\u0131\u015f kural = kar erimesi veya sat\u0131\u015f kayb\u0131.<\/p>\r\n\r\n\r\n\r\n

\u00d6nerdi\u011fim 5 ana kural seti.<\/p>\r\n\r\n\r\n\r\n

Kural 1: Minimum kar marj\u0131.<\/strong> Hi\u00e7bir ko\u015fulda alt\u0131na inilmeyecek bir taban fiyat olmal\u0131. Maliyet + minimum %15-20 kar = kesinlikle bunun alt\u0131nda sat\u0131lmayacak fiyat. Sistem ne olursa olsun bu s\u0131n\u0131r\u0131 a\u015fmamal\u0131.<\/p>\r\n\r\n\r\n\r\n

Kural 2: Maksimum fiyat.<\/strong> \u00c7ok y\u00fcksek fiyat da problem. Rakipten fazla y\u00fcksek olursa sat\u0131\u015f olmuyor. Maliyet + maksimum %50-70 kar = bunun \u00fcst\u00fcne \u00e7\u0131kma.<\/p>\r\n\r\n\r\n\r\n

Kural 3: Rakip yak\u0131nl\u0131k kural\u0131.<\/strong> En d\u00fc\u015f\u00fck fiyatl\u0131 rakipten ne kadar farkl\u0131 olaca\u011f\u0131z? \u00d6nerim: en d\u00fc\u015f\u00fck rakipten 1-3 TL a\u015fa\u011f\u0131da kalmak. Daha fazla a\u015fa\u011f\u0131 inmek (\u00f6rne\u011fin 10 TL fark) gereksiz kar kayb\u0131, daha az a\u015fa\u011f\u0131da kalmak da buy box’\u0131 kaybettirir.<\/p>\r\n\r\n\r\n\r\n

Kural 4: Frekans kural\u0131.<\/strong> Sistemin her 15 dakikada bir mi yoksa saatte bir mi kontrol edece\u011fi. Y\u00fcksek hacimli kategorilerde 15 dakika, orta hacimde 30 dakika, d\u00fc\u015f\u00fck hacimde saatte bir yeterli. \u00c7ok s\u0131k kontrol pazaryerinin API limitlerini zorluyor.<\/p>\r\n\r\n\r\n\r\n

Kural 5: \u0130stisna kurallar\u0131.<\/strong> Baz\u0131 durumlarda otomatik g\u00fcncelleme yap\u0131lmamal\u0131. Stok 5 adetin alt\u0131nda ise, kampanya d\u00f6nemindeyse, yeni listing a\u00e7\u0131lal\u0131 7 g\u00fcn olmad\u0131ysa gibi senaryolar. Bu istisnalar\u0131 sistem kurarken net belirlemek laz\u0131m.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi i\u00e7in 5 ad\u0131ml\u0131 kurulum<\/h2>\r\n\r\n\r\n\r\n

Pratik kurulum s\u00fcreci.<\/p>\r\n\r\n\r\n\r\n

Ad\u0131m 1: Pazaryeri API eri\u015fimini al.<\/strong> Trendyol, Hepsiburada, n11 sat\u0131c\u0131 panellerinde API anahtarlar\u0131 b\u00f6l\u00fcm\u00fc var. Buradan \u00fcretken (production) anahtar al. Trendyol API \u00fccretsiz ama g\u00fcnl\u00fck \u00e7a\u011fr\u0131 limiti var. Hepsiburada API’si daha s\u0131n\u0131rl\u0131, n11’in API’si en az dok\u00fcmante edilmi\u015f olan\u0131.<\/p>\r\n\r\n\r\n\r\n

Ad\u0131m 2: Veri taban\u0131n\u0131 kur.<\/strong> T\u00fcm \u00fcr\u00fcnlerinin SKU, maliyet, minimum kar marj\u0131, maksimum fiyat bilgilerini Excel veya Google Sheets’te tut. Bu sistemin temel referans dosyas\u0131 olacak. Her \u00fcr\u00fcn i\u00e7in en az 6-8 s\u00fctun olmal\u0131.<\/p>\r\n\r\n\r\n\r\n

Ad\u0131m 3: Make.com ak\u0131\u015f\u0131n\u0131 kur.<\/strong> Trigger: zamanlanm\u0131\u015f (her 15-30 dakikada). \u0130\u015flem 1: Pazaryeri API’s\u0131ndan rakip fiyatlar\u0131 \u00e7ek. \u0130\u015flem 2: Excel\/Sheets’ten \u00fcr\u00fcn bilgilerini al. \u0130\u015flem 3: Kurallara g\u00f6re yeni fiyat\u0131 hesapla. \u0130\u015flem 4: Pazaryeri API’s\u0131ndan fiyat\u0131 g\u00fcncelle. \u0130\u015flem 5: Logla, sana bildirim g\u00f6nder (\u00f6nemli de\u011fi\u015fikliklerde).<\/p>\r\n\r\n\r\n\r\n

Ad\u0131m 4: AI’\u0131 entegre et (opsiyonel ama g\u00fc\u00e7l\u00fc).<\/strong> ChatGPT veya Claude API’sini ak\u0131\u015fa ekle. AI’\u0131n g\u00f6revi: rakip fiyat de\u011fi\u015fikli\u011fi “agresif rekabet” mi, “kampanya” m\u0131, “stok azalmas\u0131” m\u0131 analiz etmek. Buna g\u00f6re g\u00fcncellemeyi yapmak veya beklemek karar\u0131 veriyor.<\/p>\r\n\r\n\r\n\r\n

Ad\u0131m 5: Test ve canl\u0131ya al.<\/strong> \u0130lk hafta sadece 5-10 \u00fcr\u00fcn i\u00e7in sistemi \u00e7al\u0131\u015ft\u0131r. Yanl\u0131\u015f g\u00fcncellemeleri tespit et, kurallar\u0131 iyile\u015ftir. \u0130kinci haftadan itibaren t\u00fcm \u00fcr\u00fcn katalogunu sisteme dahil et. \u00dc\u00e7\u00fcnc\u00fc haftadan itibaren sistem stabil \u00e7al\u0131\u015f\u0131yor olmal\u0131.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi s\u0131ras\u0131nda yapmaman gereken \u00fc\u00e7 \u015fey<\/h2>\r\n\r\n\r\n\r\n

Yayg\u0131n hatalar.<\/p>\r\n\r\n\r\n\r\n

Birincisi, fiyat sava\u015f\u0131na girmek.<\/strong> Otomatik sistem her rakip indirimine cevap olarak senin de indirim yapmana yol a\u00e7abilir. Sonu\u00e7: kar marj\u0131 s\u0131f\u0131ra d\u00fc\u015fer, herkes kaybeder. \u00d6nerdi\u011fim minimum kar marj\u0131 kural\u0131 kesinlikle uygulanmal\u0131, bu s\u0131n\u0131r alt\u0131nda sat\u0131\u015f yapmamal\u0131 sistem.<\/p>\r\n\r\n\r\n\r\n

\u0130kincisi, sistemi tamamen kontrols\u00fcz b\u0131rakmak.<\/strong> Ayl\u0131k 1 saat ay\u0131r, sistemin hangi kararlar\u0131 ald\u0131\u011f\u0131n\u0131 incele. Baz\u0131 kararlar yanl\u0131\u015f olabilir, kurallar\u0131 g\u00fcncellemen gerekebilir. Sistem kuruldu diye bir daha bakmamak ciddi para kaybettirir.<\/p>\r\n\r\n\r\n\r\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc, tek bir araca ba\u011f\u0131ml\u0131 olmak.<\/strong> Yerel platforma ba\u011f\u0131ml\u0131 oldu\u011funda fiyat de\u011fi\u015ftirir, hizmet kalitesi d\u00fc\u015fer veya iflas ederse ma\u011faza y\u00f6netimini kaybedersin. \u0130lk ba\u015fta yerel platformla ba\u015fla ama orta vadede kendi Make.com ak\u0131\u015f\u0131n\u0131 kurmak hem maliyeti d\u00fc\u015f\u00fcr\u00fcr hem ba\u011f\u0131ms\u0131zl\u0131k verir.<\/p>\r\n\r\n\r\n\r\n

Bir hafta nas\u0131l ba\u015flars\u0131n<\/h2>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi sistemi kurmak istiyorsan ilk haftan \u015f\u00f6yle ilerleyebilir.<\/p>\r\n\r\n\r\n\r\n

Pazartesi:<\/strong> Ma\u011fazandaki en \u00e7ok satan 20 \u00fcr\u00fcn\u00fc belirle. Bu \u00fcr\u00fcnler i\u00e7in maliyet bilgilerini, minimum kar marj\u0131n\u0131, maksimum fiyat tavan\u0131n\u0131 netle\u015ftir. Bir Excel veya Google Sheets dosyas\u0131nda topla.<\/p>\r\n\r\n\r\n\r\n

Sal\u0131:<\/strong> Trendyol sat\u0131c\u0131 panelinde API eri\u015fimi ba\u015fvur. Ayn\u0131 g\u00fcn Hepsiburada ve n11 i\u00e7in de API anahtarlar\u0131n\u0131 al. Bu birka\u00e7 g\u00fcnl\u00fck s\u00fcre\u00e7 olabilir.<\/p>\r\n\r\n\r\n\r\n

\u00c7ar\u015famba:<\/strong> Yerel platformlardan birini (\u00f6rne\u011fin Akinsoft veya EntegraBayi) \u00fccretsiz deneme ile dene. Veya tercihin custom kurulum ise Make.com hesab\u0131 a\u00e7, OpenAI API anahtar\u0131n\u0131 al.<\/p>\r\n\r\n\r\n\r\n

Per\u015fembe:<\/strong> Se\u00e7ti\u011fin sistemi 5 \u00fcr\u00fcn i\u00e7in yap\u0131land\u0131r. Yukar\u0131da payla\u015ft\u0131\u011f\u0131m 5 kural\u0131 sisteme tan\u0131mla. Test fiyatland\u0131rmas\u0131 yap, sistemin do\u011fru tepki verdi\u011fini kontrol et.<\/p>\r\n\r\n\r\n\r\n

Cuma:<\/strong> E\u011fer testler ba\u015far\u0131l\u0131ysa kalan 15 \u00fcr\u00fcn\u00fc de sisteme ekle. \u0130lk hafta yak\u0131n takip, ikinci hafta g\u00fcnde bir kez kontrol, \u00fc\u00e7\u00fcnc\u00fc haftadan itibaren haftal\u0131k spot kontrol yeterli.<\/p>\r\n\r\n\r\n\r\n

Pazaryeri operasyonlar\u0131n\u0131n di\u011fer aya\u011f\u0131 olan m\u00fc\u015fteri hizmetleri otomasyonunu da AI ile kurmak istersen, pazaryeri m\u00fc\u015fteri hizmetleri otomasyonu rehberi<\/a> ayn\u0131 sistemin tamamlay\u0131c\u0131s\u0131 olarak kullan\u0131labilir.<\/p>\r\n\r\n\r\n\r\n

Kapan\u0131\u015f<\/h2>\r\n\r\n\r\n\r\n

Pazaryeri fiyat takibi ve otomatik g\u00fcncelleme art\u0131k k\u00fc\u00e7\u00fck sat\u0131c\u0131lar i\u00e7in bile eri\u015filebilir. 5 y\u0131l \u00f6nce sadece kurumsal \u015firketler bu sistemi kurabiliyordu, bug\u00fcn ayl\u0131k 50-100 dolarla ba\u015flanabiliyor. Do\u011fru kurulan bir sistem buy box konumunu koruyor, kar marj\u0131n\u0131 koruyor ve manuel i\u015f y\u00fck\u00fcn\u00fc neredeyse s\u0131f\u0131ra indiriyor.<\/p>\r\n\r\n\r\n\r\n

T\u00fcrkiye’de pazaryeri operasyonu y\u00f6neten bir sat\u0131c\u0131ysan ve fiyat takip sistemini kurmak istersen, sorular\u0131n\u0131 WhatsApp’tan<\/a> yazabilirsin. Yirmi y\u0131ll\u0131k deneyimimle Trendyol, Hepsiburada, n11 ve Amazon T\u00fcrkiye i\u00e7in kurulumlardan dam\u0131tt\u0131\u011f\u0131m pratik \u00f6neriler ile birlikte kural\u0131m.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Pazaryeri fiyat takibi rehberi: Trendyol, Hepsiburada ve n11 i\u00e7in otomatik fiyat g\u00fcncelleme botlar\u0131, AI kurallar\u0131 ve 20 y\u0131ll\u0131k e-ticaret deneyimi.<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,2],"tags":[7,31,30,32,11],"class_list":["post-45","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-yapay-zeka","tag-ai-otomasyon","tag-buy-box","tag-fiyat-takibi","tag-fiyatlandirma","tag-pazaryeri"],"yoast_head":"\nPazaryeri Fiyat Takibi: AI ile Otomatik G\u00fcncelleme<\/title>\n<meta name=\"description\" content=\"Pazaryeri fiyat takibi rehberi: Trendyol, Hepsiburada, n11 i\u00e7in AI otomasyon botlar\u0131 ve 20 y\u0131ll\u0131k e-ticaret deneyimi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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